8 SEO Myths Debunked
One of my favorite pastimes is debunking SEO myths – and there are many! I could probably come up with 100 SEO-related ideas or actions that people think are helpful, but which in reality won’t provide them with more targeted traffíc to their websites.
Here are some of the more prevalent myths I hear and see bandied about in SEO articles, at SEO conferences, in SEO blogs and on SEO forums:
SEO Myth #1: You Need Special Search Engine Pages.
While it’s not as prevalent as it used to be, we still get calls from companies who want us to create some sort of “SEO landing pages.” While landing pages often make sense for paid search campaigns such as Google AdWords, they’re unnecessary for organic SEO campaigns. Well, I shouldn’t say that they’re unnecessary – it’s just that your SEO landing pages shouldn’t be something outside of your site. They should already exist as an integral part of it. If those aren’t currently bringing you search engine traffic, it doesn’t mean you need to add new pages, it means you have to optimize your existing ones better.
SEO Myth #2: You Need to Optimize for Just One Keyword Phrase Per Page.
Many, many SEOs and businesses believe that you should optimize each page of your site for just one keyword phrase. Their thinking is that you will keep a strong focus on that one keyword phrase. The problem with this is, first, it’s very difficult if not impossible to write a page in a natural manner while you’re trying to focus on just one keyword phrase. And second, it’s a waste of a good page!
Why optimize for just one keyword phrase when you can optimize it for 3 or even 5 keyword phrases? The more keyword phrases you optimize a page for (within reason), the more targeted search engine traffic you will receive. If you look at your web analytics right now, you’ll typically see that each page of your site is already bringing in traffic from various forms of numerous keyword phrases. It’s not only okay to optimize for more than one phrase, but in my opinion it’s critical to your website and to search engine success.
SEO Myth #3: You Can’t Use Tables in Your HTML Code.
This one makes me want to scream. HTML tables have been easily spiderable by search engines since the search engines were newly hatched. As far as I know, table code hasn’t ever been anything that choked the search engines. I think this myth was propagated by website developers who advocate tableless designs to make you think you’ll somehow get better rankings out of their designs. You won’t.
SEO Myth #4: You Must Use Text Links, not Image Links.
Nope. Like tables, the search engines have been able to follow and index image links since their very early days. You certainly don’t have to ruin a beautiful website design that uses images for the primary navigation because you think it’s better for SEO. Just be sure to use the same words you’d use in your anchor text links in your image alt attribute text (alt tags), and you’ll be good to go for the search engines.
SEO Myth #5: You Can’t Use Flash on Your Website.
Yes, you can! While I don’t recommend that you create your entire website in Flash, using bits of Flash here and there for some cool effects will not bother or choke the search engines in the least. They don’t punish, penalize or otherwise nuke into oblivion sites that have Flash on them. You should of course avoid putting important content into your Flash elements, and also remember that some mobile devices such as the iPhone and iPad don’t support Flash. But if you add alternative text for non-Flash-enabled browsers, all should be well.
SEO Myth #6: Google’s Link: Operator Tells You All the Links that Google Knows About.
No, no, and double no! Typing link:www.yoursite.com into Google’s search box often won’t even show you any links, let alone all of your links. And when it does show you some, they’re usually not the best ones. Don’t even bother to use this command because it is useless at best. While there are some helpful tools that can find some backward links, there is no foolproof method for finding out about all the links that point to your site or to your competitors’ sites. The good news is, just because you can’t find them all doesn’t mean they don’t exist. Keep making a great site and getting the word out about it, and you’ll keep building up your link profile, whether or not you can generate an accurate list of them.
SEO Myth #7: Toolbar PageRank = Real PageRank.
Most people who’ve learned a bit about SEO have seen Google’s PageRank toolbar graph at one point or another. It supposedly shows the importance in Google’s eyes of any given URL. Unfortunately, it’s not even close to an accurate representation of any page’s importance to Google.
That said, don’t let that fact lull you into thinking that PageRank – that is, the real PageRank that Google, Inc. knows about your website – is not important. It’s extremely important in how your site will perform in the search results for your targeted keyword phrases; there’s just no way for you to truly know exactly what it is.
SEO Myth #8: Google or other organizations can certify SEO companies or declare them the Best/Top SEO in the world.
Despite what some SEO companies would like you to believe, there is no such thing as an SEO certification. No organization currently exists that can certify that any company is qualified to perform search engine optimization services. There are no definitive tests that an SEO company can take to prove that they are qualified, and there are no courses that, when passed, will prove that a company can do SEO. Yes, there are courses people can take that will provide them with a certificate of completion for that course, but don’t ever believe that a certificate of that sort has any real meaning beyond the completion of the course.
There are also lists and directories of SEO companies who pay a fee for the honor of being labeled the “#1 SEO company!” If you are ever in the market for SEO services, don’t let those fake paid-for awards trick you into thinking that the SEO company must be good or the best. While it’s possible they may be a perfectly fine company, they may not be. Paying for a “best” label doesn’t magically make a company any good. It just means they are willing to spend the money it takes to purchase the label. Much to the surprise of unwitting SEO clients, award sites are not actual rating or ranking SEO companies based on any skill sets.
Have you fallen for any of these SEO myths before?
About The Author
Jill Whalen, CEO of High Rankings and co-founder of SEMNE, has been performing SEO services since 1995. Jill is the host of the High Rankings Advisor newsletter and the High Rankings SEO forum.
Source : Seo-News
Concise Guide to the Most Common SEO Mistakes
It is time to reveal the 10 most common SEO mistakes committed by website owners the world over.
If you are not too happy about your website’s ranking on the search engines, then look through this list and make sure that your website is not committing any of these mistakes.
I’ve decided to divide this article into 2 sections: on page SEO and off page SEO mistakes. As you read through this article, you will realize that the mistakes covered here are all based on my previous articles about SEO.
On Page SEO Mistakes
This section refers to SEO mistakes made on your actual website.
1. Not Targeting 1 Keyword Per Page
This is the most important facet of on page SEO yet so many people are either unaware of its importance or forget to do it. It’s heaps easier to target a single keyword per page than to target 10 keywords per page. At the very maximum, you can target 2 keywords, but you should try to keep it to just one. Focusing your efforts on 1 keyword per page will get greater results quicker.
2. No Keyword In URL
The URL of each page should have the keyword you are targeting for that page. If it doesn’t, then it’s just going to be harder for you to get that page ranking for that target keyword. Fix up your URL if you have to because this is crucial to SEO success.
3. No Keyword in Title Tag
I cannot count the number of pages I’ve seen that don’t have their target keyword in the title tag. Just in case you’re not aware, the title tag is what appears at the top of your browser when you’re on a webpage. This is the one mistake I see the most because it is so obvious when I visit a webpage. It’s surprising how many home pages of websites have the word “Home” in their title tags. You MUST have the target keyword in your title tag because it will make a huge difference to your SEO efforts. This is certainly one of the top 10 SEO mistakes out there today.
4. Bad Use of Meta Description and Meta Keywords
The most common mistake regarding meta description is people not using it at all. Just in case you weren’t aware, the meta description is a short description which is used to describe your website in search engine result listings. You should use it to encourage people to visit your website when they find you on the search engines. It also doesn’t hurt to have your target keyword there.
Regarding meta keywords, the most common mistake people commit is putting too many keywords there. You should limit yourself to a maximum of 5 to 8 keywords because putting more will only get you punished by the search engines for keyword spamming.
5. Bad Keyword Density
Unfortunately, many people are still committing this grave SEO mistake. Some are mentioning their target keyword as much as possible on their webpage to try and get it to rank highly. It used to work in the early days on the Web when engines were not intelligent, but these days it can only result in your websites getting penalized or even banned.
On the other hand, there are also people who do not use their keyword enough on their webpages. This is equally bad because it means that the search engines have no idea as to what keyword your webpage is trying to rank highly for.
The goal should be a keyword density of 3% which is not too much and just enough for good SEO.
Off Page SEO Mistakes
This section refers to SEO mistakes made outside your website, but which hamper your website’s ability to rank highly on the search engines.
6. Bad Keyword Research
Keyword research is the basis for SEO success. If you target keywords with a high level of competition, then your ability to rank highly and get traffic will be diminished in the short term. On the other hand, you should not simply target keywords because of low competition because there may not be enough people searching for that keyword. It’s all about finding a balance between the number of searches and the number of websites competing for that keyword. Using tools such as the Google Keyword Tool can help you achieve that objective.
7. No Keyword in Anchor Text
Off page SEO is all about building backlinks aka links back to your website. Nevertheless, while doing that, most people forget to put their keywords in the anchor text of the backlink. For example, if “computer repairs” was the primary keyword of your website, then you want to be sure that computer repairs is in the anchor text, just like in the following:
“Visit the best computer repairs service in town.”
Please note that the above is just an example.
This must be one of the most simple top 10 SEO mistakes committed today.
8. No Anchor Text Variety
While it’s great to use your target keyword in the anchor text of your backlinks, you must also mix and match with other keywords. In other words, if you use the same keywords in the anchor text of 100 links, then the search engines will regard this as suspicious and will penalize your website. For this reason, you should find about 5 other related keywords and use them in your anchor text too. The greater the variety, the better your SEO results will be.
9. No Link Source Variety
There are plenty of ways to get backlinks. One of the top 10 SEO mistakes committed, however, is using only a minimal number of link sources. For example, some people simply use article marketing to get their backlinks. Others just use social media. You need to be using a variety of sources to get your backlinks. The reason why this is the case is that the more sources you utilize, the more natural the backlinks will appear to the search engines, and the higher your site will rank.
10. No Natural Build Up of Links
Building on the previous mistake, you have to make sure that the number of backlinks your website gets takes place in a natural, human-like manner. For instance, getting 300 links in just a single week will certainly grab the attention of the search engines and as a result, they will punish your website accordingly. However, if you get 300 links over the course of a month, then that will appear to be more natural and they will more likely than not reward you.
Fix Them and Then Avoid Them
I suggest that you go through all of your websites and see whether they are committing the SEO mistakes covered in this post. After correcting them, it’s all about avoiding these common SEO mistakes so that your websites get the rankings and traffic they deserve.
About The Author
Martin Sejas provides an Internet marketing consulting service for people who want to establish an online presence for their business or dramatically improve their current online presence today. You can register for a free consultation today. www.internetmarketingadvice.com.au
How to Play Online Bingo – Get Started
Bingo is a card game that consists of X cards and Y cards to play with. Online Bingo is the game of bingo that is played on the internet that requires betting. The gaming consultants estimate that the online bingo business will grow from $ 0.5 billion U.S.dollars to $ 1.0 billion U.S dollars by 2010.
The regular bingo halls use balls where the online bingo sites use numbers that are generated randomly.
How to get Started?
There are two ways of playing bingo games. One way is to play directly online by registering at the website and the second way is by downloading a free software to play game. Playing online Bingo is very easy. The players can choose from options such as ¨auto-daub¨ which automatically marks off the numbers on the cards as they are announced. This makes the game easy to play. The best technique was to buy more cards that are unique to increase the chances of winning.
90 number bingo game is one of the most popular games. In this game, the players are supposed to buy cards that contain different numbers (9 col x 3 rows). The drawers announce the numbers and the players have to tick the number that is called out. The person who completes the pattern first will be the winner and can get the total money. This is purely luck based game because no one can guess the numbers. There is also another game called 75 number game which is similar to the 90 numbered game. It contains 5 squares in all the rows that include numbers from 1 – 90 and the remaining is empty.
There are 3 ways that a player can win the game – full house (all numbers are ticked), two lines across and single line. The person who got all the numbers marked off first will be announced as the winner for that entire game and is able to get the entire sum in his pocket.
The registration process is very simple and completes in a minute or two. So,why not give a try and find your LUCK.
Hi myself, Ethil and I am presenting my review on online bingo across the web. Daily Jackpot is a Online Bingo Blog that mainly concentrates on UK Bingo Reviews.
Article Source: http://EzineArticles.com/?expert=Ethil_Zak
