Google Optimization Using Search Operators

2. Evaluate your competitors domain and determine the amount of pages they have by using this search command in Google. You can use the #1 site and the #10 site to gauge an average of pages required to capture the keyword or, if you want you can use the #1st, 2nd and 3rd site that rank for the selected keyword to see which formulas they are entrenched in.

site:competitorsite.com (this shows you how many pages they have indexed in Google)

3. Next, determine how saturated their website is with the keyword in question.

site:competitorsite.com keyword

This shows you how many pages are indexed that include the keyword within their website. If the site in the top 10 is an authority domain, it can rank from one keyword alone in the title tag, description tag or having the keyword in the body text (or any combination of these three metrics).

While most websites do not have that luxury, often dozens or hundreds of pages are required to cross the tipping point of co-occurrence for that keyword within the website and acquire a top ranking. However each keyword has a threshold which is going to vary depending on the unique metrics of each website (which is why you need to look at more than one site for evaluation).

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