A Bakers Dozen: Ways to Increase Link Density

March 11, 2009 by
Filed under: Search engine optimization 

3. Industry Contacts

Get in touch with your industry contacts and ask them if they will link to your site. You just don’t know, and the worst they can say is no. This is usually best requested in person or by phone if it is someone you have a good relationship with. It may include manufacturers or retailers of your products, or various business partners and companies you have a relationship with.

 

4. Good Old Fashion Content

Believe it or not it works. If your site is loaded with original, valuable content, you will get some people linking to your site on their own. While you can not base your entire linking strategy around this concept, as it could take forever to get enough links, rest assured knowing that if you build it, some will link.

5. Build a Blog

Everyone and their dog seem to have a blog these days, and for good reason – they work. Blogs help you create a neverending stream of content, and if updated regularly, written well, and interesting, you will find people will link to it. Not only that, others may pick up your blog through your RSS feed – this can result in a jump in both links and site traffic. Be sure to utilize your Digg and other social media accounts within your blog to help gain a little extra attention.

 

6. Social Media

Promote your site and your blog using various social media tools. When someone “Diggs” or “Stumbles” your article you can not only get a link back to your site from the media platform, but you can also see traffic generated by this. The more people that flag your article, the more traffíc you can get, and the higher the value of the link.

Creating company profile pages on platforms such as Squidoo, Facebook, MySpace, and even uploading photos and videos to Flickr and YouTube, can all count as back links to your site, so be sure to utilize these platforms to the fullest extent. Do not use these networks to spam them full of links, but rather to inform. Build unique relevant content and become a member of the community, and you will find your links will work much harder for you.

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