Smarter SEO: How to Own ANY Niche

Part Five: Optimizing Your Site

Optimizing Your Site 1: So far we’ve covered how to select the most profitable keywords, purchase unbeatable domain names, use the Website type most revered by Google for quickest results and how to get reliable inexpensive hosting with bonus features. And we have only spent about $35 ($10 for the domain and $25 for hosting.)

Optimizing Your Site 2: Now we move onto the actual optimization part. I will laundry list the things you need to keep in mind for a competitive edge and recommend a tool bargain if you decide you need one.

Use two of your most important keywords per page; the primary and a secondary.

Use your main and secondary keyword in the page or post title.

Try to make each page about 500 words in length or more, using at least five paragraphs.

Mention your main keyword about four times on the page as follows: Once at the beginning of the first sentence, once in the second paragraph, once in the third paragraph and once towards the end of the final paragraph.

Mention your secondary keyword about four times on the page as follows: Once towards the end of the first sentence, once in the third paragraph, once in the fourth paragraph and once towards the beginning of the final paragraph.

Add your keywords and META descriptions to the WordPress plugin "All in One SEO Pack" and let that do the heavy lifting for you.

Optimizing Your Site 3: If you have an SEO analyzer tool, use it. This is a tool that goes through you site just like Google will, and does the same to your top competitors that dominate your search engine of choice, then tells you EXACTLY what you need to do to steal their top positions.

Optimizing Your Site 4: If you don’t have a tool like that but think it would help, you can download a free trial version of one of the better ones at iBusinessPR0M0TER.com. If you decide to buy it, you will have the same tool that makes eBay number one all over the world. And for about $250.

Well that’s it. You can dominate any niche you want with little time, effort or expense. Why do I feel so confident about it? This is the exact process I have used to dominate over fifty niches from Bass fishing to coin collecting and, of course, search engine optimization.

Above all else enjoy the ride. Best of luck!

About The Author
Mike Small is the owner and founder of SEOpartner.com . With eleven years in the SEO industry he has written several popular books on optimization and continues as a consultant working with clients from around the US, UK and Japan.

Smarter SEO: How to Own ANY Niche

Part Three: Deciding on Website Type

Deciding on Website Type 1: Do you want a blog or a regular static site? For quickest results I recommend setting up a WordPress blog (free technology with thousands of free templates.) Google loves blogs because they are fresh, dynamic and already nearly perfectly optimized for their spidering bot.

Deciding on Website Type 2: If you do go with WordPress, I also recommend installing the free WordPress plugin “All in One SEO Pack” by Michael Torbert. It’s amazíng and totally free.

Part Four: Finding Web Hosting

Finding Web Hosting 1: There are tens or thousands of companies you can go with or you can even just host your site at WordPress.com.

Finding Web Hosting 2: Personally I like to maintain full control of my site for future expansions and customizations. And I have so many niche blogs in service that saving even just a few bucks is a big deal. I use the starter blog package available at Vortex Host for $25 per year. It’s also got push button WordPress installation, which is nice. So I’m up and running in about five minutes.

Finding Web Hosting 3: But again, there are literally tens of thousands of hosts to choose from. Shop around and stick with one you really like. It’s much easier to track each of your niche blogs with a single host (control panels, stats, etc.)

Smarter SEO: How to Own ANY Niche

Part Two: Securing Domain Names

Securing Domain Names 1: Now go to your favorite domain registrar (like Godaddy.com, Register.com or whatever) and run a domain registration availability search for the keyword phrase with the highest Success Potential Ratio.

Securing Domain Names 2: Use dashes! And don’t feel like the splits need to be perfect. For example, if you have a possible domain that is three words long, first try it without any dashes. That will be gone, I can almost guarantee. Next try separating each word with a dash. Maybe it’s taken, maybe not. If not, grab it! If it is taken, don’t despair. Try just one dash between the first two words and let the second and third run together. If that version is taken, move the dash so it is between the second and third while the first and second run together. Chances are you will find one that works. And the best part is the search engines read it as the same keyword!

Keep in mind, this domain and resulting Website is for SEO purposes NOT branding. Who cares how long it is or how many dashes it has? Certainly not you. The search engines will love it!

Securing Domain Names 3: A word of advice… Get your domain name as quickly as possible. The older it is, the better in Google’s eyes. And they actually run date scans on domains using a Whois registry so they know the exact date and minute the domain was registered.

If you haven’t used one, check out AllWhoIs.com or BetterWhoIs.com and enter any domain name. It tells you all kinds of stuff, including the owner, registrar, date or registration and even the owner’s home phone and address if that’s what he or she used to register.

Securing Domain Names 4: As for the domain type, .com is best bet and .net and .org extensions also do well. I don’t bother with the others and I really strive for .com whenever possible.

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