Everything Under The Globe

When you own a business, your website is one of your most important tools that can be used to reach new customers and generate higher sales.
Whether you have an established website that is not currently working for you, or you are a complete newbie to the online marketing world, improving your website so that it […]

Corporate branding is the process of establishing a name and image for your business. It is something, which should be done by every organization, and establishes a name for your product or service.
While you can have a successful business without the use of corporate branding, it is much harder to remain in the minds of […]

Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one’s skills quickly wane.
This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can […]

We all need backlinks to our websites.
A backlink is an inbound html code that points to your website. You are probably wondering why you would want a backlink.
I will explain it this way: If you have many websites with one-way links to your website, the search engines interpret this in your favor. You want to […]

Have you been trying to promote your new blog or website but can’t seem to get your foot into the first page of the search rankings? If so, perhaps you are performing SEO incorrectly. Find out how press release can help boost your search rankings and get you more traffic.
Many Internet marketers neglected press releases […]

If you haven’t started using Google Analytics on your website(s) or blogs, I highly highly recommend it. If you’ve set up an account but rarely look at it - I recommend you start looking.
First of all - what is Google Analytics?
Google Analytics is a free analysis tool which gives you information on where your website […]

There is no shortage of don’ts when it comes to SEO copywriting. It seems this niche got off to a rough start many years ago when early comers somehow misconstrued the core principles of the trade. Allow me to elaborate on how not to write SEO copy.
1. Don’t shove as many keyphrases into the copy […]

As more and more marketing functions move to the web, businesses are at least starting to understand the requirements of ranking for keywords relevant to the business. Most however still don’t understand how Google and other search engines determine who gets top placements. The guidelines here will at least put you in position to achieve […]